© 2018 by New Parallel Productions

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The Kamloops Central Business Improvement Association reached out to us looking for modern photos and video footage of Downtown Kamloops that makes it look like a hip city with some edge. They wanted us to showcase the downtown experience, food & drink, business and the primary lure: arts, culture & heritage, to attract locals and visitors to the downtown core.


This video project was unique in the sense that there was no plan, no course of action, we simply needed to capture what we thought was necessary to get the message across. We spent the summer planning, storyboarding but also spontaneously going out and filming where we thought necessary. We love how it turned out, go and see for yourself!



Check out the long version and the shorter version!